EXCLUSIVE: YouTube is testing a feature that lets creators use Google Gemini to brainstorm video ideas

🌈 Abstract

YouTube is testing a new feature called "Brainstorm with Gemini" that integrates Google's AI technology to help creators brainstorm video ideas, titles, and thumbnails. This is part of a limited experiment, and YouTube will consider feedback from creators before deciding whether to roll out the feature more broadly.

🙋 Q&A

[01] YouTube's New "Brainstorm with Gemini" Feature

1. What is the "Brainstorm with Gemini" feature?

• The "Brainstorm with Gemini" feature is a new integration between YouTube and Google's Gemini AI technology that helps creators brainstorm video ideas, titles, and thumbnails.
• It is similar to another AI-powered content inspiration tool that YouTube launched in testing back in May, which generates video topic ideas and talking points for creators.
• With the new Gemini integration, creators can choose between the inspiration tool or the Brainstorm with Gemini feature when looking for help with content ideas.

2. What is the purpose of this new feature?

• The purpose of the Brainstorm with Gemini feature is to give YouTube creators something that is not available on competing social media video platforms.
• It also allows Google to incorporate its AI technology into its video platform, encouraging creators to use Google's AI tools instead of other popular platforms like OpenAI's ChatGPT.

3. How is the feature being tested and rolled out?

• The Brainstorm with Gemini feature is currently available to a select group of creators as part of a small, limited experiment.
• YouTube will consider feedback from these creators before deciding whether to roll out the feature more broadly.

[02] Comparison to Other AI-Powered Features

1. How does the Brainstorm with Gemini feature compare to YouTube's previous AI-powered content inspiration tool?

• The Brainstorm with Gemini feature is similar to the AI-powered content inspiration tool that YouTube launched in testing back in May.
• Both features aim to help creators come up with video ideas and talking points, but the Gemini integration offers a different approach.

2. How does YouTube's approach differ from other social media platforms?

• While platforms like TikTok and Instagram are focusing on using generative AI to help creators build digital versions of themselves, YouTube is focusing on using AI to help creators build their content.